9 Advertising and marketing Report Templates & Examples for website positioning, SEM & Extra

A well-crafted advertising and marketing report will be an especially helpful asset for you and your group. 

It may possibly assist decide whether or not your campaigns are performing properly. Or if it’s worthwhile to refine your advertising and marketing technique. 

We’ve put collectively 9 advertising and marketing report templates on your every day, weekly, and month-to-month reporting. And you may copy or obtain all of them. Without cost. 

Let’s get to it. 

What Is a Advertising and marketing Report?

A advertising and marketing report is a set of knowledge from a number of sources—like social media, website positioning, PR, and extra. 

And it helps measure how your advertising and marketing efforts have carried out in opposition to a set of targets and key efficiency indicators (KPIs). 

They’ll cowl totally different intervals: every day, weekly, month-to-month, quarterly, and even yearly. 

You could find tons of free, ready-to-use advertising and marketing report templates in Semrush’s My Experiences. 

Semrush’s My Reports.

Basic Advertising and marketing Experiences

Every day Advertising and marketing Report

Every day reviews are usually for inside functions. Particularly with regards to businesses. 

The principle objective of the every day advertising and marketing report is to identify modifications or threats as quickly as doable. And react instantly.

A every day advertising and marketing report means that you can discover:

  • How properly web site and social media accounts are performing
  • If something wants quick consideration (an natural visitors drop, media mentions, a spike in paid visitors, and many others.)
  • If any adverts have been disapproved and have to be remastered

The place to get this knowledge

  • A customized Google Analytics (GA) dashboard — for a top-down view of visitors dynamics (variety of guests, visitors sources breakdown, consumer habits metrics, and many others.)
  • A default Dwelling GA report, with the “Energetic Customers Proper Now” tab — for a real-time snapshot 

Right here’s an instance of a customized GA dashboard:

custom GA dashboard

For mentions and media monitoring, you should utilize:

Right here’s what the dashboard can appear to be in Media Monitoring:

Media Monitoring

Weekly Advertising and marketing Report

Weekly reviews assist observe and analyze the outcomes of your short- and medium-term advertising and marketing actions. 

For instance, it could possibly take a number of days to build up statistics on the efficiency of a brand new weblog put up, a newly launched PPC marketing campaign, an e-mail blast, and many others. 

Weekly reviews are additionally helpful for making advertising and marketing groups conscious of objective pacing. 

What to anticipate from a weekly report?

  • A giant image of visitors dynamics: Has total visitors elevated or decreased? Which advertising and marketing channels are performing finest? And what has modified for the reason that earlier week?
  • An thought of how profitable your latest advertising and marketing campaigns have been by way of conversions
  • A whole overview of important social media metrics (engagement and followers)
  • An motion plan for the approaching weeks

The place to get this knowledge

  • Google Analytics — for all issues visitors and conversions

Right here’s an instance of a weekly advertising and marketing report utilizing My Experiences:

weekly marketing report

Month-to-month Advertising and marketing Report

A month-to-month advertising and marketing report is the best and useful for many organizations. 

The info is sufficiently big to present correct projections. And you may see tendencies (and any modifications) in context. 

For instance, you’re in a position to see the impression of selling initiatives and long-term tasks. Like website positioning, PR, and content material advertising and marketing campaigns. 

A month-to-month report helps you perceive how these tasks affect core advertising and marketing metrics.

What to anticipate from a month-to-month report?

  • A reminder of targets you’re working towards
  • General web site analytics
  • Purpose completions (gross sales, conversions, and many others.)
  • A quick overview of channel or marketing campaign efficiency

The place to get this knowledge

  • Google Analytics dashboard with a month-to-month time-frame
  • Social media analytics to trace social engagement and followers

Right here’s what a month-to-month advertising and marketing report can appear to be:

monthly marketing report

Month-to-month Competitor Evaluation Report

A competitor evaluation report is a separate (and infrequently underestimated) sort of report. 

The beauty of it? It may possibly reply many essential questions on your personal outcomes. For instance:

  • Why have you ever misplaced rankings for a number of key phrases? 
  • Why has the associated fee per click on (CPC) on your advert campaigns been rising?
  • The place do you have to promote subsequent? 

A competitor evaluation report ought to observe:

  • Web site visitors and customer engagement 
  • Natural search efficiency
  • Hyperlink constructing efficiency
  • Content material advertising and marketing and PR efficiency

The place to get this knowledge

Right here’s what a month-to-month competitor evaluation report seems to be like with a template from My Experiences:

monthly competitor analysis report

website positioning Experiences

An website positioning report is the place you’ll be able to present how your web site is performing by way of website positioning metrics. For instance, natural visitors, backlinks, technical website positioning, and many others. 

General website positioning Report

An total website positioning report summarizes your total website positioning efficiency. A little bit of all the things. 

It may possibly make it easier to reply questions like:

  • How is web site visitors altering?
  • What’s the distinction between natural visitors and different sources?
  • What’s the proportion of branded vs. non-branded visitors?
  • Which key phrases are driving essentially the most guests?
  • Have natural rankings improved or dropped?
  • What does the general backlink profile appear to be?
  • Are there any technical points threatening website positioning outcomes?

The place to get this knowledge:

  • Google Analytics for all issues visitors
  • Website Audit for SERP options and total web site well being points 

Right here’s an instance of an total website positioning report specializing in key phrases from My Experiences:

overall SEO report

A backlink report is restricted to backlinks—an essential rating issue and metric for measuring a web site’s total high quality. 

A backlink report will assist you to discover:

  • The variety of backlinks and referring domains and the way this quantity has modified
  • The proportion of poisonous, doubtlessly poisonous, and “wholesome” hyperlinks to your web site
  • The variety of comply with vs. nofollow hyperlinks
  • The way you carry out in opposition to your key rivals

Amongst different issues. 

The place to get this knowledge

  • Google Search Console to trace the variety of backlinks
  • Backlink Analytics to shortly consider and evaluate hyperlink profiles in depth

Right here’s an instance of a backlink report utilizing the backlinks template in My Experiences:

backlink report

Technical website positioning report

Technical website positioning is the method of optimizing a web site so search engines like google can discover, crawl, and index your pages. And it’s vital to your website positioning success. 

Dozens of technical points can hurt your web site’s efficiency. Manually discovering them could be extraordinarily time-consuming. 

Making a technical website positioning report may also help you:

  • Discover your web site’s technical website positioning points
  • Prioritize points to repair relying on their severity
  • Observe your progress and evaluate crawls 

The place to get this knowledge

  • Google Search Console, below Core Net Vitals 
  • Website Audit to get a whole image of all of your points and ideas on tips on how to repair them

Right here’s what a technical website positioning report seems to be like utilizing My Experiences:

technical SEO report

Issues on social media occur in a short time. 

Your put up can go viral and convey tons of of recent followers and feedback. Good and dangerous. And so they all ought to be addressed as quickly as doable. 

This implies social media ought to be monitored each day. Typically even in real-time. 

That being stated, you’ll be able to discern whether or not your social technique was profitable by seeing the larger image. 

Listed below are the metrics and reviews that can make it easier to try this:

Social Media Efficiency Report

You want a Social Media Efficiency report if you wish to know:

  • What is occurring to your follower base? Is it rising or reducing? Are demographics and pursuits altering?
  • How lively your model was on social media in a given interval
  • Which posts generated essentially the most engagement (and why)
  • The way you stack up in opposition to key rivals
  • What number of conversions you bought from every social media channel

The place to get this knowledge:

  • Google Analytics for referral visitors monitoring

Right here’s an instance of a social media report utilizing My Experiences:

social media report

Model Popularity Report

The Model Popularity report helps reply the next questions:

  • Has model visibility elevated or decreased in a sure time period?
  • Which mentions contributed essentially the most to model visibility by way of referral visitors, consciousness, or protection?
  • What was the general sentiment? Did it enhance or not?

The place to get this knowledge:

That is what a model repute report can appear to be utilizing My Experiences:

brand reputation report

Suggestions from Trade Consultants on Constructing Advertising and marketing Experiences 

Bree Case

Analytics & website positioning Supervisor, Yokel Native

“A great consumer report communicates knowledge in an easy-to-read and easy-to-understand format. An ideal report takes it one step additional and tells the story of that knowledge over a selected time interval in relation to a objective. Did we obtain the objective, or are we on observe to realize the objective? Why or why not?

The report must current the correct knowledge to reply these questions in a method the consumer will comprehend and never be overwhelmed by. Simplified and well-labeled graphs, charts, tables, icons, and colours are an effective way to visually inform a narrative with a fast look. Lastly, an excellent report ought to have the ability to stand by itself, with out the necessity for an in-person assembly on a regular basis.”

Roman Zelvenschi

Proprietor, RomanZ Media Group Inc.

“I cope with each reviews which might be despatched to me and those who have to be delivered to the consumer. I feel there’s a little bit of a distinction between these.

On the consumer facet:

On prime of truly making purchasers cash, we’re additionally involved with maintaining them joyful. As you recognize, good numbers do not assure a consumer, however dangerous ones will all the time get you fired.

Shoppers do not actually care about metrics that a lot; the vast majority of them do not perceive them or cling to those that do not affect their advertising and marketing aims. Even if you happen to cope with an excellent advertising and marketing supervisor, they should get approval for the finances from somebody who would not know the distinction between bounce and exit price. 

That’s the reason an excellent report for a consumer, from our perspective:

  • Has a half-page abstract that features what has occurred this month and why. Did our plan for final month work, and what are our future plans?
  • Ideally will present them the way you immediately influenced the underside line
  • Has to inform a steady story every month and be constant. We won’t regulate our interpretation to make numbers look good. So, we will not say one month, ‘The natural visitors is down, however the leads are up, and they’re the one essential factor,’ and subsequent month, ‘Nicely leads are down, however take a look at all of this natural visitors.’
  • Supplies the entire stats to help the abstract in the beginning
  • Shoppers are humorous concerning the metrics they deem essential. Usually, they will have zero relevance to their explicit enterprise. Put these within the report too.
  • Embody one thing academic, as irrespective of how typically you say issues to purchasers, they’ll overlook, so we have to repeat the identical issues many instances. For instance, ‘This double-digit progress will not be sustainable, and we can be transferring into defending key phrase positions and visitors upkeep stage in This autumn.’

On reviews from my employees:

I would like a really clear understanding of what’s truly taking place with their enterprise. If we’re doing properly, or we have to put extra assets into the consumer, or the month-to-month report can be ugly. 

  • I would like a every day report on issues which might be mistaken (like disapproved adverts or key phrases) and what was achieved to repair them
  • Weekly reviews on the place we’re this month YoY on main metrics. Then an evidence of what’s transferring the numbers with knowledge backup. For instance, “natural visitors is down, primarily as a consequence of this key phrase. We’re in the identical place for it, however the quantity decreased, so there may be nothing we will do with it.” For them to get that, they should cross-reference Semrush, Google Search Console, Analytics, and a CRM system to ensure what they suppose is occurring with numbers is correlated in every system
  • We additionally report internally on totally different metrics at every stage of the advertising and marketing funnel. That method, we’re not simply taking a look at visitors>leads and making an attempt to guess what is occurring in between. We pull totally different levers to extend every stage of the funnel. It’s method too granular for the consumer reporting, and once more, more often than not is above their heads.”

Kathleen Gier

Director of Content material Technique, BuilderDesigns

How does an excellent advertising and marketing report differ from one? An important factor of report is approachability. It must mirror each the curiosity and information stage of your companions in a method that presents the data they need to see and never a lot that it’s overwhelming.

How one can make a report for a consumer (or boss) stand out from others? Have some enjoyable with it! Model your report and add coloration to make the info a bit extra thrilling. We additionally like so as to add some quick narratives under every chart that spotlight what we expect is essential and why the outcomes matter.”

Michela Marzoli

website positioning & SEM Supervisor, Membership del Sole

“I consider an excellent advertising and marketing report ought to deal with three options: goal, motion, and knowledge visualization.

Goal: KPI and advertising and marketing dashboards ought to mirror the ultimate customers’ wants. Meaning, focusing solely on Macro-KPI if the customers are on prime administration — comparable to ROI, LTV, and value per acquisition. To that report, add processes for Center Administration customers, comparable to conversion paths and attribution fashions. To that report, add Micro-KPI, if addressed to Specialists, comparable to CTR, CPC, and place modifications.

Motion: Each report ought to be actionable. Meaning, giving the readers sensible ideas on what to do to enhance the KPI. Even only a quick phrase on the finish of every Dashboard, comparable to: ‘make investments extra promoting finances on cellular gadgets, which drive the very best conversion charges.’ This makes the position of the analyst extra pragmatic and results-oriented.

Knowledge Visualization: Flip knowledge into visible insights, searching for a compromise between creativity and ease. Don’t disrupt typical visualization conventions that customers anticipate, comparable to coloration conventions (pink=hazard..) whereas making an attempt to inform a compelling story, focused at your closing consumer.”

Automate Advertising and marketing Experiences with Semrush

Now that you understand how to create advertising and marketing reviews and why they’re so essential, it’s time to take it a step additional. 

You may create, customise, and schedule PDF reviews on your purchasers. Or higher administration. 

My Experiences helps you:

  • Report utilizing a broad vary of knowledge (Semrush instruments, Google Analytics, Google Search Console, Google Enterprise Profile)
  • Simply create advertising and marketing reviews from scratch or tons of ready-to-use templates
  • Automate reporting by scheduling advertising and marketing reviews to be despatched on daily basis, week, or month