January 2023 | Platform Updates Abstract

New Yr is the time for diving into new tasks and creating new alternatives. And with that in thoughts, this month we now have a set of recent Microsoft Advertisements alternatives.

When you already use Microsoft advertisements these will assist increase your sport and in the event you haven’t tried Microsoft but, you now have 4 extra causes to get began ASAP!

  1. Allow Conversion Monitoring 

Conversion monitoring reveals you what occurs after a buyer clicks your advert, comparable to buying a product, downloading a type, signing as much as your e-newsletter and so forth. This chance might be instructed you probably have no conversions set-up or if any lively conversion aim has had zero outcomes for the final 30 days.

Though Adzooma can’t arrange monitoring for you, this chance acts as an amazing reminder to examine which advert campaigns, advert teams, advertisements and key phrases are driving conversions, to actually assist to enhance efficiency.

  1. Add Structured Snippets 

Structured Snippets are free advert extensions that let you add further details about your services or products. This lets you seize extra actual property and push your rivals additional down the web page.

If a particular marketing campaign isn’t making use of structured snippets this chance will recommend that it does and it is possible for you to to create a brand new structured snippet which is able to then be utilized to the marketing campaign.

  1. Too Many Key phrases 

There’s no magic quantity for what number of key phrases it’s best to have in your advert teams. Nonetheless, for higher management over your key phrases, larger click-through charges and an improved high quality rating, we suggest that advert teams by no means have greater than 50 key phrases. This chance reveals you which of them advert teams have too many key phrases so you possibly can simply discover them and overview.

  1. Add Adverse Key phrases 

A detrimental key phrase is a particular phrase or phrase that helps to stop your advert from being exhibited to clients who’re unlikely to click on on it. By specializing in key phrases that matter to your clients you’ll see extra focused clicks and elevated ROI. This chance will present for campaigns that haven’t any detrimental key phrases set and can provide a listing to assist get you began.

Profit from the New Yr for setting new objectives or targets and we’ll see you subsequent month with extra helpful updates.

You probably have questions on any of the brand new alternatives, contact us at [email protected] and we’ll get you the solutions you want.


Adzooma is a web-based promoting know-how platform that helps companies and businesses save time, effort and cash whereas rising their enterprise. With a full suite of easy-to-use, cost-effective instruments, Adzooma lets you optimise and handle your internet advertising accounts in seconds. For businesses, it lets you handle a number of accounts, so you possibly can tackle extra shoppers with out taking over extra employees.