OREO Launches Its Personal VR Metaverse Expertise

The OREOVERSE is obtainable now by way of Horzion Worlds.

This week OREO unveiled a brand new limited-edition taste, the Most OREO OREO, which options actual OREO grind combined within the creme. In celebration of the brand new product, the corporate has created its personal metaverse expertise accessible on Meta Quest 2 and Meta Quest Professional headsets.

In accordance with the corporate, the OREOVERSE options a wide range of “cookie-themed” video games that have you ever constructing scrumptious treats in VR for an opportunity at $50,000. As a part of the marketing campaign, TV character Martha Stewart and her gardener Ryan McCallister will stream themselves exploring the OREOVERSE subsequent week on the OREO model’s social channels.

“We’re so excited to enter the metaverse! OREO is the cookie that begs to be performed with and we like to create new alternatives for our followers to attach with one another and share that playful spirit,” stated Julia Rosenbloom, Senior Model Supervisor, OREO, in an official release. “The Most OREO OREO cookie provides followers a complete new option to playfully have interaction with us. By scanning the pack, they may ‘dunk into’ the brand new OREOVERSE world.”

“I’m excited to make my metaverse debut in partnership with certainly one of my favourite cookie manufacturers, OREO, and having Ryan there with me will make it all of the extra enjoyable,” added Martha Stewart. “The 2 of us have had our justifiable share of adventures over the past 10 years and have been capable of navigate absolutely anything collectively, particularly within the backyard!”

The OREOVERSE is accessible now on Meta Quest 2 and Meta Quest Professional headsets by way of Horizon Worlds, Meta’s personal social VR metaverse. Marth Stewart’s OREOVERSE tour will start on Monday, January thirtieth at 10:00 am ET on Fb and Instagram. For extra data go to here.

Picture Credit score: OREO