This present day in search advertising and marketing historical past: February 4

Microsoft’s bid to purchase Yahoo, Day 4

In 2008, there have been some large developments following the information of Microsoft’s bid to buy Yahoo. 

Google wasn’t blissful in regards to the information. The corporate objected, suggesting that the transfer would harm what it referred to as the underlying rules of the web: “openness and innovation.”

There was some ironic forwards and backwards, as Google had spent the previous yr arguing that it ought to be capable to purchase DoubleClick, which Microsoft argued in opposition to as a result of it could make Google too dominant in internet advertising.

In the meantime, was Yahoo contemplating an alliance with Google? And why did Google CEO Eric Schmidt name Yahoo CEO Jerry Yang to supply Yahoo assist?

And what about post-acquisition “integration” points? Native, maps, and cellular have been areas the place each corporations had made important investments but in addition had important duplication and redundancy.

Microsoft sounded fairly assured the deal would occur. As Kevin Johnson put it:

• “It doesn’t make sense to have hundreds of engineers at Yahoo engaged on a search index, hundreds of engineers at Microsoft engaged on the identical search index. By combining, we are able to have one workforce of individuals throughout the 2 corporations engaged on the search index, after which have others proceed to concentrate on areas the place we’ve outlined differentiation in search. New search verticals and expanded consumer expertise for search. We’ve bought so many concepts, extra engineers utilized to these concepts will drive breakthroughs in search.”

Dig deeper:

Additionally on today

Enhanced conversions: Google exams world website tags with computerized assortment

2022: The worldwide website tag may now routinely accumulate the data (e.g., electronic mail, phone quantity) {that a} consumer submitted on the web site.

Microsoft Bing provides car and automobile search options

2022: There have been hyperlinks to the MSN Autos market within the information panels for these car-related searches beneath “be taught extra” and “store used vehicles” proper above the automobile specs.

Google expands phrase match to incorporate broad match modifier site visitors

2021: Phrase match would broaden to incorporate extra broad match modifier site visitors and help for broad match modifier would finish.

5 takeaways for entrepreneurs from Google’s This autumn 2019 earnings

2020: For the primary time, the corporate disclosed YouTube promoting revenues.

Hitwise halts some reporting providers in wake of Jumpshot’s closing

2020: Hitwise knowledgeable its clients that every day, weekly and month-to-month metric updates have been on pause till additional discover.

Filter, kind, bulk handle product teams in Microsoft Procuring quickly

2020: Scripts have been additionally coming to Procuring campaigns in Microsoft Promoting.

Bing doesn’t present advertisements for queries round Tremendous Bowl commercials, whereas Google does

2019: The corporate’s main objective was to not drive income and selected to not monetize search outcomes.

Survey: Native search engine optimization an ‘artisanal’ self-discipline dominated by small companies

2019: Roughly 53% of corporations doing native search engine optimization had 10 or fewer shoppers.

Google Provides JSON-LD Assist For Structured Knowledge Markup

2016: Google began supporting JSON-LD for structured knowledge markup for critiques and merchandise wealthy snippets.

Google Revamps Cell Journey Search Outcomes, Virtually Making Internet Outcomes Irrelevant

2016: When you clicked on the “extra locations” button, Google led you right into a journey search expertise that made it more durable to view natural search outcomes.

Bing Updates Android & iOS Apps To Allow Extra Discovering With Much less Looking

2016: The thought, in accordance with Microsoft, was to assist customers “discover” and “do” sooner.

Google Expands Webmaster Documentation Round Reconsideration Requests

2015: Google clarified and expanded on their reconsideration request documentation for many who had been hit by a Google handbook motion.

Report: Google Will Get Entry To Twitter’s Firehose Once more

2015: The settlement got here 3+ years after an identical association ended. It might make tweets simpler to search out by way of search.

Google Solutions Now Exhibiting Blue Icons Linking To Writer Websites Or Extra Google Solutions

2015: This had been carried out beforehand for easter eggs and Google’s personal content material, however now it labored for third-party publishers.

Bing Advertisements Discusses 3 New Initiatives: Native Advertisements On MSN.com, Cell Advert Codecs, Remarketing

2015: The corporate’s foray into native promoting would harness intent indicators from Bing Advertisements.

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

2014: For the primary time in ages, the three main search corporations within the US have been all run by CEOs who both got here out of a search background or had a strong understanding of it.

Google AdWords To Roll Out Versatile Conversion Counting, Says Goodbye To 1 Per-Click on, Many-Per-Click on

2014: Transformed clicks = Conversions (1 per-click) and Conversions = Conversions (many-per-click).

Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

2014: The suite was comprised of two new capabilities: Dynamic Product Itemizing Advertisements creation and Product Itemizing Advertisements optimization.

Google Exhibiting Giant Video Embeds In Some Search Outcomes

2014: Looking Google for video-related content material would return a big, playable, video straight on the prime of the search outcomes.

Google Maps App Now Regularly Looking For Sooner Route

2014: The app would notify you if a sooner route was out there when you have been in transit.

Beyonce, Blackout, Ravens And M&Ms — What We Searched For Throughout Tremendous Bowl 2013

2013: Viewers turned to their units to ask [why did the lights go out], [superdome power outage] and [what caused power outage].

Bing: Why Google’s Improper In Its Accusations

2011: Bing stated it has search sign, not Google sign.

Yelp: 35 P.c Of Searches Cell Now

2011: The cellular viewers on Yelp was extra lively and engaged than its PC viewers.

Search In Pics: Google Sweden License Plate, Yahoo Seaside Sandals & Google Privateness Cup

2011: The newest pictures culled from the online, displaying what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Maps To Add “Google Retailer Views”

2010: Google Retailer Views would enable individuals to just about stroll into the shop, off of Google Avenue Views.

Yahoo Sells “Non-Core” Asset HotJobs For $225 Million

2010: Yahoo would proceed to have a profession website, however it could be powered and populated by Monster.

2001 In Overview: Search Engine Advertising and marketing Will get Respect, As Does Search Usually

2010: Main occasions from the yr 2001 in client search. 

Google Latitude: Share Your Location On Google Maps

2009: Extra protection: Google Latitude Turns Maps (For Cell) Into Social Device

Google Android Cellphone Finds Its Voice (Search That Is)

2009: Google was rolling out voice search on the Android platform by way of the brand new software program replace.

FriendFeed Improves Search Options

2009: You would use the superior search options after which subscribe to that search by way of RSS.

Web Explorer 8 Search Now Exhibiting Immediate Solutions From Stay Search

2009: Immediate solutions have been proven for searches associated to monetary info, climate situations, film present occasions, calculations, equations, conversions, and definitions.

Yahoo Beginning To Roll Out “Search Pad” Function

2009: The appliance routinely collected websites and content material as customers performed on-line analysis.

Google’s Affect In The Oval Workplace

2009: Google was the “fourth-largest company supply of marketing campaign money” for President Obama’s presidential race.

Digital Earth’s First 2009 Imagery Replace

2009: The main updates included the brand new Digital Globe satellite tv for pc imagery they just lately licensed and “chook’s eye” images of Paris, France. 

IAC Troubles, Ask.com, And Submit-Yahoo Search Share

2008: IAC claimed the authorized battle for management of IAC’s board was impeding the corporate’s skill to successfully function.

Microsoft’s Prize: Large Yahoo CPMs, Largest Show Share

2008: Yahoo ranked as the highest website with slightly below 19% of US on-line show promoting.

Google Releases New Urchin Beta

2008: For many who required server-based analytics.

EU Prepares “Objections” To Google-DoubleClick Acquisition

2008: The European Union’s antitrust regulator was more likely to impose situations or ask Google for concessions with a purpose to bless the acquisition.

Google Recordsdata Screenshots Of Compensation Device With SEC

2008: The software modeled the potential worth of Google fairness awards, together with transferable inventory choices.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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